An Event Planning Blog by Gather Digital

Choosing is Hard: Which Event App Features Do You Need and Which Can You Skip?

Posted by Becky Fittro on Mar 15, 2017 11:00:00 AM

How do you decide which features you need for your event app and which you don’t? Do you need everything the app provider offers? Probably not.

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Connect More! 19 Ideas for Event App Engagement

Posted by Samuel Bavido on Feb 2, 2017 8:00:00 AM

A few weeks ago, a client asked me for ideas on how to increase attendee engagement through the app. So I started writing out a list. Several of my fellow account managers contributed their ideas as well, and the list grew rather quickly.

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6 Picks: Fascinating TED Talks on Personal Growth

Posted by Angie Sloan on Jan 1, 2017 8:30:29 AM

The beginning of a new year is a great time to think about where we've been, where we want to go and how we'll get there. These six TED Talks, from the second half of 2016, will inspire and inform, make you laugh and challenge you to assert yourself or to think differently. Each deals with personal growth in some manner. Not a bad way to get motivated for the new year. 

We're kicking off the six picks with one that offers big lessons learned from the small screen—soap operas. C'mon, you know you're curious...

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When is an Event App More than an Event App? When it's a Game-Changing Data Machine.

Posted by Pete Skeele on Dec 15, 2016 3:07:53 PM

Facebook: A Data Juggernaut

It’s amazing to think that what is now the global social phenomenon, Facebook, started when Mark Zuckerberg and some friends built a social platform for fellow college students. Now more than one billion people globally use Facebook and the company has one of the largest market caps in the United States economy. It has turned into a juggernaut of advertising revenue and is valuable to marketers because of the amazing amount of data it throws off about its users.

Why do companies advertise on Facebook? What makes Facebook so authoritative when it comes to analyzing user behavior?

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Ease the Pain: Solving the Top 5 Event Headaches by Using an Event App

Posted by Samuel Bavido on Nov 18, 2016 5:41:25 PM

At Gather Digital, we work with event planners from all over the world. Be it a huge technology expo, a small meeting for important clients, a professional development conference or a university reunion with alumni traveling from all over the country, we know somebody who has organized that type of event.

With access to so many people in the field, it only made sense to get some insight to pass on to you! So we put together a survey, and asked 50 event professionals to let us know what causes them the most headaches. Here we present their top five event-planning pains, along with some tips on how to alleviate those headaches.

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Know Your Participants: What Your Event App Can Tell You and What You Can Do About It

Posted by Angie Sloan on Nov 5, 2016 9:51:41 AM

The holy grail of many meetings is learning more about your constituents. You can do your job better when you know more about the people you are serving. You can do all that with your event app.

The trick is garnering the most intelligent information—be it direct or behavioral feedback. And then, of course, knowing what to do with it. 

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Event App Login Choices Made Simple

Posted by Angie Sloan on Oct 21, 2016 6:39:57 PM

One of the considerations when creating an event app for your meeting, conference or trade show is the type of login, or authentication, you will require for your app.

Deciding the type of login you want can be a bit confusing because you have so many choices. Apps on the Apple App and Google Play Stores can be downloaded by anyone, but it’s up to you whether you give someone “an inside look” at your app or not.

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Graphic Recording: An Extra Element of Visual Magic for Event Engagement

Posted by Taylor Sisk on Oct 2, 2016 9:52:53 AM

Give ’em the silent treatment. Engage your audience with ‘graphic note-taking’

No question, there are numerous ways that technological advances allow us to enrich our conferences, training events and other such meetings of minds. Gather Digital’s tailored event app is, of course, a prime example.

But consider this:
You can further engage your audience with a good old-fashioned whiteboard and a few multicolored markers: the primary tools of a graphic recorder.

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5 Color Strategies for Your Event App

Posted by Samuel Bavido on Sep 19, 2016 7:29:52 PM

As an account manager for a mobile event app, part of my job is training new clients on our content management system to set up and run their event apps. When we get to the part where we choose event app colors, people get excited.

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Event Technology Security: What We Learned and Why SOC 2 Matters

Posted by Jon Phillips, CEO on Sep 2, 2016 4:24:04 PM

Before working with any technology vendor, ask, “Do you have a SOC 2 report?”

When looking to engage with a technology vendor, one of the first questions you should ask is, “Do you have a SOC 2 report?” A SOC 2 report is a great way to assess the processes and controls that a company has in place to ensure that they can deliver on their promises to you. We know the tremendous effort involved in pursuing a SOC 2 audit and report—we recently went through the process ourselves.

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