Sponsors and exhibitors are crucial to the success of many conferences and events. As an event planning professional, you'll want to make those key partners happy and keep them coming back year after year. You can do it with a solid strategy for helping them get the most from your event.
Mobile technology has transformed the way event planners market their events and create opportunities for their sponsors.
Incorporating sponsors and exhibitors into your mobile technology strategy can help optimize your key sponsors’ return on investment. Use the mobile app to promote your sponsors, boost their engagement with event attendees, drive traffic to their booths and connect them with new leads.
If you choose, you may charge a fee for sponsors to get extra capabilities in your app or get an exhibitor to sponsor the entire app. Many times, app sponsorships will more than cover the cost of the hosting organization’s event app.
Get the most out of your mobile technology to attract and delight sponsors. Consider some of these ideas for boosting the sponsorships in your mobile event app.