Facebook: A Data Juggernaut
It’s amazing to think that what is now the global social phenomenon, Facebook, started when Mark Zuckerberg and some friends built a social platform for fellow college students. Now more than one billion people globally use Facebook and the company has one of the largest market caps in the United States economy. It has turned into a juggernaut of advertising revenue and is valuable to marketers because of the amazing amount of data it throws off about its users.
Why do companies advertise on Facebook? What makes Facebook so authoritative when it comes to analyzing user behavior?