The holy grail of many meetings is learning more about your constituents. You can do your job better when you know more about the people you are serving. You can do all that with your event app.
The trick is garnering the most intelligent information—be it direct or behavioral feedback. And then, of course, knowing what to do with it.
Check out this easy-to-follow guide for learning all you can about some of the most important people to your organization.
Also, check out specific examples of key intelligence-gathering strategies with this infographic: How Skillful Marketers Leverage Mobile Event Apps to Know Their Customers Better and Drive ROI.